A house of brands, each with a distinct market position, consumer target, and price architecture.
Market Brand · Home Care Range
The range that established Maple & Mahrus in the GT market. Detergent powder, dishwash liquid, and dishwash bar — each formulated for everyday use and sold at volume-friendly price points. BLITZ competes on performance and availability, built for depth of distribution in general trade across urban and metro markets.
Fighter Brand · Detergent Powder
Positioned in the high-foam, long-lasting fragrance segment. HILIGHT is built for the consumer who wants her presence felt — not just her clothes cleaned. Foam as proof ritual. Fragrance as signature. Brightness as amplification. Fighter price with an aspirational emotional territory no competitor in this segment has claimed.
