About Us
Maple & Mahrus Essentials Ltd. is a Bangladesh-based FMCG company operating in the home care segment — detergent powder and dishwash products sold through general trade, wholesale, and institutional channels across the country.
The company was founded on a specific commercial premise: that the Bangladesh GT market has an unmet need for household care brands that deliver consistent product performance at competitive price points, backed by a supply chain that does not disappoint the shelf.
Our founding team brings an unusual combination to this industry. The Chairman carries raw material and formulation expertise developed through two decades in global import and trade, managing sourcing relationships across manufacturing markets. The Managing Director drives commercial strategy, distribution architecture, and market execution. Between them, the company understands both what goes into a product and how it moves through a market.
Maple & Mahrus operates as a house of brands. Each brand is built with a distinct consumer positioning, price architecture, and channel strategy. The company does not produce generic products. Every SKU in the portfolio is named, positioned, and managed as a brand with long-term equity intent.
Vision
To build household care brands that every Bangladesh consumer can reach, rely on, and return to — not by default, but because the products earn that loyalty every single day.
Mission
To deliver consistently performing home care products through a distribution model that creates real margin, real velocity, and real growth for every partner in the chain — from manufacturer to retailer.
Our Values
- Commercial Honesty
- Trade terms we commit to, we keep. Credit windows we agree, we protect. No retroactive changes, no margin surprises.
- Formulation Discipline
- Products that do what the pack says. Performance claims that hold across production batches, not just in launch samples.
- Distribution Reliability
- Supply that does not disappoint the shelf. A stockout is a broken promise to the retailer. We treat it that way.